Web3 Product Marketing Manager

Web3 Product Marketing Manager:

Are you looking for a new opportunity in B2B SaaS marketing within the web3 sector?

We are in search of a driven Marketing Manager to spearhead the go-to-market strategy for our SaaS Web3 Marketing platform. Working closely with the CMO and senior stakeholders, you will lead the development and execution of diverse marketing campaigns aimed at driving demand and user adoption for the platform.

This role is pivotal in supporting the marketing strategy alongside business development and product teams as we prepare for the platform's launch in 2024.

We are seeking a savvy, analytical, and creative marketer with experience in SaaS technology, eager to make a significant impact in a rapidly growing startup within the dynamic Web3 Marketing industry.

Responsibilities for the Web3 Product Marketing Manager:

- Collaborate closely with the CMO & CCO to craft and implement the go-to-market and marketing.

- Develop compelling content across the user journey, including SEO-optimized blogs, webpages, guides, eBooks, video briefs, announcements, product updates, emails, case studies, and collateral.

- Partner with Business Development to create sales enablement content and integrate commercial insights into marketing strategy.

- Execute marketing campaigns to drive demand and user acquisition.

- Plan and oversee paid advertising campaigns.

- Create engaging email and landing page content to support marketing initiatives, managing email nurturing funnels and CRM updates as needed.

- Support the CMO with industry research, data analysis, and targeting efforts.

- Assist in establishing marketing channels, tools, and processes leading up to product launch.

- Manage social media channels, primarily Twitter/X.

- Monitor and report on marketing performance, identifying areas for improvement.

- Develop integrated brand awareness and demand generation campaigns across multiple channels.

- Contribute to ongoing marketing strategy development, including brand messaging and positioning.

- Collaborate with design teams to leverage graphic design templates for marketing materials.

Skills & Experience required for the Web3 Product Marketing Role:

- 5+ years of B2B SaaS marketing experience.

- Proven track record in creating impactful B2B content and campaigns.

- Ideally experienced in SaaS product launches.

- Strong understanding of the web3 industry and technology, with a passion for continuous learning.

- Experience in product marketing.

- Excellent organizational skills with the ability to manage multiple projects simultaneously.

- Strong problem-solving skills.

- Exceptional communication and relationship-building abilities.

- Proficiency in various marketing tools (CMS, CRM, Adobe Suite, MS 365, GA4, etc.).

Benefits:

If this role excites you and you wish to learn more about what we offer, in addition to joining a fast-growing and innovative company at the forefront of an exciting new industry, you'll enjoy:

- Remote working with flexible hours to support a balanced life and career.

- Competitive salary.

- Flexible vacation policy, including 20 days of holiday allowance plus national holidays.

- Strong focus on vision, mission, values, and leadership, prioritizing our people.

- Opportunities for flexible career development and leadership growth within our expanding team.

- Collaborative environment with talented and motivated colleagues in a dynamic and innovative company.

For more information feel free to reach out to Andrés Altuve.