Performance Marketing Manager

Performance Marketing Manager – Institutional B2B - Crypto / Fintech

We’re looking for a Performance Marketing Manager who knows how to build real relationships with institutional clients, not just through flashy campaigns, but through thoughtful, strategic engagement. This isn’t about chasing clicks; it’s about creating connections that matter. If you’re the kind of person who can take a complex product and make it resonate with family offices, DAOs, or crypto treasuries, this could be the role for you.

At its core, this job is about balance. You’ll be tasked with big-picture strategy while also getting into the nitty-gritty of execution. It's the kind of role that requires flexibility, you'll need to shift between creative storytelling and performance analysis without missing a beat.

What You’ll Be Doing as a Performance Marketing Manager:

The day-to-day will never feel repetitive. Here’s what you can expect:

1. Shaping the Strategy

You’ll craft marketing plans that speak directly to institutional clients. Forget "mass appeal"—this is all about personalized, precise messaging that meets businesses where they are, whether they’re managing capital or scaling in the blockchain space.

2. Running Purposeful Campaigns

From targeted LinkedIn ads and in-depth whitepapers to webinars and virtual events, it’s about creating moments that matter to decision-makers. The challenge? Making people care about something technical, and maybe a little intimidating, in a way that feels approachable.

3. Engaging Directly with Organizations

DAOs? Family offices? Institutions, Crypto-native hedge funds? You're their bridge to understanding how we can help. It’s less about a one-size-fits-all pitch and more about learning their specific needs and tailoring conversations accordingly.

4. Balancing Creativity and Data

Sure, performance metrics matter, but this isn’t purely about crunching numbers. It’s about pulling insights from data and using them to tell better, smarter stories.

Performance Marketing with AI in mind

Predictive Analytics

• AI can analyze data to forecast trends and outcomes, helping you focus marketing efforts more effectively. It’s kind of like having an extra pair of eyes on the data, which can be incredibly helpful when you’re dealing with complex info.

Automation of Campaigns

• Automating routine tasks like scheduling posts or sending emails allows you to concentrate on strategy. This doesn’t replace the human touch; it just frees up time to be more creative and thoughtful about your plans.

Personalization at Scale

• AI can tailor communications to fit the specific needs and preferences of different clients, making your outreach feel more personal and relevant. Imagine having personalized messages for different segments without manually updating each one.

Sentiment Analysis

• By scanning social media and other online platforms, AI can gauge public sentiment about your brand and the industry, informing how you craft your messaging. It’s a way to keep your finger on the pulse, adapting your approach based on real-time feedback

You likely have a few years of B2B Performance marketing experience—bonus points if it’s in fintech, blockchain, or something equally technical. You’re a clear communicator, comfortable with analytics tools, developing AI systems and flexible enough to pivot when priorities shift (which, let’s be honest, they always do).

If you enjoy blending strategy with hands-on work, in an industry where every day feels different, this role could be exactly what you’re looking for.