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Marketing Lead - Web3, Defi Lending Protocol

New York



Marketing Lead and Business Development Strategy - Defi Lending Protocol - web3

A leading web3 incubator in the US, is seeking an exceptional Marketing Lead to join their innovative team!

Are you ready to drive the growth of cutting-edge web3 DeFi products? This incubator is at the forefront of defi lending products, continuously pushing boundaries and shaping the future of DeFi lending. With their deep understanding of the tech landscape and innovative solutions, they empower lenders to thrive in the dynamic and ever-changing web3 world.

As the Marketing Lead, you will be at the forefront of 's Defi project, playing a pivotal role in propelling it to new heights. In this dynamic position, your responsibilities will include:

  • Developing and executing strategic content releases, ensuring a cohesive approach to marketing communications
  • Engaging and collaborating with the blockchain community, fostering meaningful discussions and partnerships with external teams
  • Managing social media platforms and PR efforts, leveraging their presence on multiple platforms including X, Discord, Telegram, and LinkedIn to drive brand growth and community engagement
  • Driving business development strategies with a focus on their version 2 product launch
  • Identifying and pursuing strategic partnerships to maximize market share and accelerate product adoption
  • Leading and managing their internal marketing team, coordinating cross-functional efforts to achieve business goals
  • Utilizing your technical understanding and creative marketing skills to effectively communicate complex blockchain concepts
  • Expanding their network of ambassadors and enhancing their reach within the blockchain community

Marketing Lead Requirements:

To excel in this role, you should bring the following qualifications:

  • At least 4 years of experience in Web3, with a compelling portfolio showcasing your successful campaigns in the blockchain or crypto industry
  • A Bachelor's or Master's degree in Marketing, Business, Computer Science, or a related field
  • Exceptional verbal and written communication skills, enabling you to clearly and engagingly explain complex blockchain concepts
  • Proven experience in managing and growing professional social media accounts, with a strong focus on platforms like Twitter and LinkedIn
  • Demonstrated leadership experience, preferably in a startup environment
  • A strong network within the blockchain community, empowering you to forge valuable partnerships
  • A unique blend of technical understanding and creative marketing skills
  • A genuine passion for innovation in blockchain technology and its transformative applications

Apply now for immediate consideration

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