Senior Ecosystem Marketing Lead – Web3/DAO
Are you an exceptionally talented and experienced Senior Ecosystem Marketing Lead with a hunger for a truly rewarding opportunity? We are thrilled to present an exciting opening at a dynamic and innovative Ethereum Layer 2 solution! As a Senior Ecosystem Marketing Lead, you'll play a pivotal role in leading the development and execution of tailored ecosystem marketing strategies, leveraging insights and market trends to drive brand visibility and engagement.
We're at the forefront of DAO-led L2 networks, revolutionizing the blockchain industry with our boundless potential for tokenized governance and our vision of empowering a more collaborative decentralized economy. Our goal is to deliver scalable, efficient, and robust solutions for decentralized applications, cementing our position as the driving force in this transformative industry.
In the role of Senior Ecosystem Marketing Lead, you'll be integral to our mission. Your key responsibilities will include:
- Ecosystem Strategy Development and Relationship Management:
- Lead the development and execution of tailored ecosystem marketing strategies, leveraging insights and market trends to drive brand visibility and engagement.
- Establish and nurture strategic relationships with partners within the Ecosystem.
- Performance Optimization and Analysis:
- Implement tracking mechanisms to monitor and analyze the performance of ecosystem marketing campaigns, leveraging data-driven insights to optimize targeting, messaging, and engagement strategies.
- Conduct regular performance reviews and analysis, identifying key trends, opportunities, and areas for improvement to enhance campaign effectiveness and ROI.
- Cross-Regional Collaboration and Leadership:
- Foster strong collaboration and alignment between regional and global teams, serving as a liaison between EU/US market stakeholders and internal departments to ensure cohesive execution of ecosystem marketing initiatives.
- Provide strategic guidance and thought leadership on regional market dynamics, regulatory landscape, and competitive trends, informing decision-making and resource allocation.
In the role of Senior Ecosystem Marketing Lead, you should bring
- Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree preferred.
- Extensive experience in ecosystem marketing, partnership management, or related roles, with a strong track record of success in global crypto markets.
- Deep understanding of regional market dynamics, regulatory frameworks, and cultural nuances.
- Based in EU or US Timezone.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with a wide range of stakeholders, including the protocols' key leaders, industry influencers, and internal teams.
- Strong analytical skills and proficiency in data-driven decision-making, with the ability to leverage analytics tools and platforms to optimize campaign performance and drive business outcomes.
- Demonstrated leadership capabilities, with a proactive and collaborative approach to driving cross-functional alignment and achieving shared goals.
If you are familiar with web3 and have experience in ecosystem marketing or partnership management, reach out to Poppy Colbourne today.