Growth Marketing Manager – Web3 Metaverse

Growth Marketing Manager – Web3 Metaverse

We are seeking a highly skilled and experienced Growth Marketing Manager to join a dynamic and innovative EVM layer 1 Protocol. As a Growth Marketing Manager, Your role will be pivotal in driving user growth through innovative marketing strategies that focus on acquisition, engagement, and retention. You will work closely with cross-functional teams to design and implement campaigns that resonate with our community and attract new users. Success in this role will hinge on your ability to leverage key influencers (KOLs) and optimise multiple channels to maximise reach and impact.

As the Growth Marketing Manager your responsibilities will include:

Strategic Growth Initiatives:

• Develop, execute, and continuously refine growth-focused campaigns to drive user acquisition, engagement, and retention across multiple platforms.

• Demonstrate a deep understanding of market-specific strategies required to stimulate community growth in diverse global markets.

• Collaborate with cross-functional teams, including product, content, and design, to ensure growth strategies are aligned with overall business objectives and brand vision.

Influencer Relationship Management:

• Cultivate, manage, and expand relationships with key influencers within the

• cryptocurrency, blockchain, and broader technology communities.

• Work closely with influencers to amplify their message, increase brand visibility, and drive measurable growth in user engagement.

Community Activations:

• Partner with the Community Lead to develop and manage quest campaigns on

• various platforms, such as QuestN, Intract, and Galxe, driving deep community engagement.

• Develop and implement localised community strategies and campaigns that can be scaled to drive growth in specific regions.

Innovation:

• Stay at the forefront of emerging trends in NFTs, the Metaverse, SocialFi, gaming,

• and digital marketing.

• Continuously introduce and implement innovative marketing strategies and tactics to attract new audiences, leveraging cutting-edge tools and technologies.

Data-Driven Marketing:

• Utilise data analytics to inform marketing decisions, optimising campaigns based on performance metrics and user insights.

• Provide regular reporting on campaign performance, offering actionable insights for ongoing optimisation and future strategies.

As the Growth Marketing Manager you should bring:

• A minimum of 3 years of professional experience in growth marketing or related roles, with a demonstrated ability to drive significant user growth.

• Proven success in managing relationships with key influencers and executing effective multi-channel marketing campaigns.

• Strong analytical and strategic thinking skills, with a focus on data-driven decision-making.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Experience in the blockchain, cryptocurrency, or gaming sectors is highly desirable. 

If you are interested in our Growth Marketing Manager role reach out to Poppy Colbourne for more information.