Chief Marketing Officer - CMO, Crypto Layer2

Chief Marketing Officer – Bitcoin Web3/Layer2 Project

As the Head of Marketing for this DeFi BTC Layer2 project, you will play a pivotal role in shaping the direction and development of our decentralized platform and products. You will be responsible for creating and managing marketing plans to grow the business. Lead and oversee the marketing team and coordinate efforts across multiple channels. Develop and manage project branding, analyze market trends, and manage relationships with media outlets, influencers, and partners. Anticipate and respond to market changes, manage budgets, and report on KPIs to senior management.

The successful candidate will be possessing a deep understanding of the cryptocurrency and Defi landscape, demonstrate strategic thinking, strong leadership skills, and a creative mindset. The successful candidate will play a vital role in developing and executing marketing plans to position the project as a leader in the market.

As a Head of Marketing your responsibilities will include:

• Develop, implement, and manage marketing plans to support the growth of the business

• Lead and oversee the marketing team to ensure all members adhere to the company's goals and values

• Coordinate marketing efforts across multiple channels including PR, social media, email marketing and content marketing

• Develop, implement and manage the project's brand identity and messaging

• Analyze market trends and use data to inform marketing strategies

• Develop and manage relationships with media outlets, influencers, and industry partners

• Anticipate and respond to market changes and adjust marketing strategies accordingly

• Manage marketing budgets and report on KPIs to senior management.

As a Head of Marketing, you should bring:

• Proven track record of delivering successful marketing campaigns in the cryptocurrency and/or Defi industry

• Strong leadership skills and the ability to manage a team

• Excellent communication and interpersonal skills

• Keen understanding of cryptocurrency and Defi markets and trends

• Experience in developing and executing brand strategies

• Knowledge of marketing automation tools and experience analyzing data to inform strategy

• Strong understanding of digital marketing, including SEO, PPC, and social media

• Ability to work independently and prioritize multiple projects in a fast-paced environment

• Bachelor's degree in marketing, business administration, or relevant field. Master's degree preferred.

We are looking for a candidate who is passionate about the Bitcoin/BTC/ Layer2 blockchain industry and eager to contribute to the growth of this defi project. If you are ready to take on this exciting challenge, please reach out to Poppy Colbourne